Raven’s Key Selling Points – Selling Raven as a Platform

In this weekly series we’ll take a look at the best ways to get someone interested in signing up for a Raven account.

At Raven we attend around a dozen trade shows each year. And at those trade shows we talk to hundreds of people and pitch Raven to them. So naturally, we know what makes a potential user’s ears perk up. Depending on your audience, here are a few of Raven’s key features to help convince that person to signup for a trial or paid account.

The three benefits we pitch to potential users about Raven the most are: more time, more data and more control.

More Time. Because Raven aggregates tools and services into one central location, you won’t need to spend as much time switching between tools, aggregating data and reporting. The reporting feature alone is a huge time saver as Raven creates actionable, client/boss-friendly reports that are easy to understand and customizable.

More Data. Raven brings together the most trusted data sources in the industry giving you multiple data sources to make important campaign decisions around. With the way Raven integrates these third party tools, it makes it easy to compare two different data sources in one view. No more having to record and analyze this data in Excel. Now you can do it all in one central location that can easily be shared with coworkers, clients and management.

More Control. With all of your data and tools in one location, you can quickly execute your online marketing tasks, collaborate with coworkers and easily share your data. Raven also gives you the ability to control access to the various tools and insights, and allows you to white-label both reports and the toolset itself.